Carvel Launches New Products
Carvel Ice Cream’s franchise support team is on a mission to visit roughly 440 Carvel Ice Cream locations to implement six new blended frozen drinks as part of their promise to keep the brand fresh, and maintain a leadership position within the ice cream category. Carvel, the nation’s first retail ice cream franchise, was acquired by FOCUS Brands in late 2001. Since then, they have been committed to promoting innovation to keep the 74-year-old brand current and relevant in the evolving marketplace. This year, Carvel is rounding out their existing beverage line by introducing new blended frozen drinks called Arctic Blenders and blended coffee drinks as part of their “Refreshing Our Image” program. The new flavors include cookie dough, peanut butter, fried ice cream, mocha freeze, caramel macchiato and coffee freeze. The company is based in Atlanta, with its supermarket headquarters in Rocky Hill, CT.
