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Partnered Events Raise The Mansion’s Visibility

Creating a buzz within the dining community is a top priority when opening a new restaurant. The Mansion on Peachtree recently demonstrated how partnering with a wine maker can generate excitement with the right crowd.

img_0912.thumbnail.jpgNeo Restaurant’s Chef Eric Chopin with Roland Biron, Director of Sales & Marketing for The Mansion on Peachtree.

The Mansion is a luxury property that invites intrigue naturally, but drawing attention to the hotel’s Neo Restaurant and re-introducing Atlanta to French Master Chef Eric Chopin helps deliver an extra bit of motivation to the pampered public. Chef Chopin was most recently with The Ritz Carlton in Buckhead.

The wine maker, Viña Ventisquero of Chile may be new to Georgia, but some of the people behind the name are veterans of Atlanta’s hospitality and beverage industry. Hosting the event Ventisquero were Ophelia Santos, formerly of Ali Oli restaurant in Buckhead, and Jaime Merino, formerly CEO of Vina Morañdé. With a local connection to the Atlanta market (Ventisquero/Austral Wine’s US office is in Atlanta), Santos and Merino know the right venues and crowd to attract for a wine launch – journalists, in this case. Also at the table from Chile was Chief Winemaker, Felipe Tosso, and local distributor, Grapefields, joined the festivities.

the-mansion-vv-press.jpgViña Ventisqueros’ Jaime Merino, Felipe Tosso, Facundo Porolli, and Ophelia Santos

Chef Chopin created a wonderful menu to pair with the wines. Along with introductions and discussion of each wine, restaurant and hotel staff was introduced to the guests. A couple of guest took sneak peaks at the rooms overhead, while most stayed contentedly in their seats soaking up the ambience, food and delicious wines.

A buzz can grow louder with well-crafted events. In this case, a new hotel, a new restaurant, and a new wine paired well to create a successful marketing event.

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