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Taco Bueno Plans Franchise Expansion into South

Taco Bueno Restaurants, the 43-year-old Tex-Mex quick-service chain is expanding its franchise program, opening up specific areas in the Southern, Midwest, and Central Southwest regions. The chain recently unveiled a series of new restaurant designs. The franchise recently implemented a new site selection model developed by Buxton, a Fort Worth-based consumer analytics firm. The model provides franchisees  access to data to help evaluate potential new trade areas.

The two most recent openings of the latest prototype are located in the Tulsa area.

The new look features a fast-casual atmosphere with Southwestern design elements, including stone and wrought-iron accents. Guests can observe Taco Bueno’s scratch preparation through a specially-designed window into the kitchen.

Founded in 1967 in Abilene, Texas, Taco Bueno has nearly 190 locations in Arkansas, Kansas, Kentucky, Louisiana, Missouri, Nebraska, New Mexico, Oklahoma, and Texas.


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