RestaurantInformer.com
 
 
News Profiles Events Beverage Technology Management Directory
 
 
 
 

Archive for November, 2011

Technology promotes healthier bottom line, healthier customers

Wednesday, November 30th, 2011

Tin Drum: The Value of the Personalized Ordering Experience

By Helen K. Kelley

Tin DrumIncreased revenue. Decreased costs. Decreased customer wait time. Increased customer satisfaction. These are the results achieved by Tin Drum Asia Cafe after implementing Usable Healths SmartMenu terminal. But there was one other benefit that Tin Drum owner Steven Chan found so intriguing that he agreed to pilot the technology in his six restaurant locations.

One of the most interesting aspects of SmartMenu is that it is health-based. It can help the customer make better food selections by suggesting side items and other add-ons that make up a healthy meal, explains Chan. I don’t consider myself that knowledgeable about making healthy choices. I won’t think about how many calories are in the handful of chips I just put in my mouth. The general public just doesn’t have this wisdom. They’d like to make their own choices, but they’re not knowledgeable enough, so SmartMenu gives them the tools to help balance their diet. 

It’s all about choice

SmartMenu is an interactive POS system that providers diners with a very personalized ordering experience. The self-service terminal allows customers to select their meals quickly and efficiently and, at the same time, it tracks and addresses their preferences, such as if the person is health-conscious or price-sensitive. When a diner swipes his or her card, SmartMenu recognizes the person and automatically suggests what he or she ordered on the previous visit. If the customer asks for recommendations, SmartMenu will make suggestions for selections, up-selling from the regular menu or the healthier menu based on those stored preferences.

Jiten Chhabra, founder and CEO of Usable Health, says that SmartMenu is a great help to not only health-conscious diners but also to those with specific health concerns such as high cholesterol and diabetes.

If a customer indicates that he or she has specific health needs, the system will address those needs, says Chhabra. SmartMenu incorporates a food swapper engine that will make recommendations for menu items and suggest combinations of items, such as have a small salad and a small sandwich, to the customer. Even if a restaurant doesn’t have many healthy choices available, SmartMenu can make selections based on portion sizes.

It’s a win-win situation operators make more money on margins by selling combinations of menu items that wouldn’t otherwise be found by the customer, and customers are able to satisfy their taste buds and their health needs at the same time.

Customers also have a choice between using the technology or old-fashioned counter service. SmartMenu is meant to work in tandem with restaurant employees, so if a customer feels more comfortable talking to a real person, they can bypass the terminal and place their order with a cashier.

Personalized ordering = a healthier bottom line

Point of sale systems are designed to lower operating costs, but SmartMenu takes that design a step further.

The traditional POS system was not designed with improving the diner experience in mind, explains Chhabra. SmartMenu makes the ordering process interactive so that the diner doesn’t feel ignored. It also makes the ordering process intelligent by taking food item margins into consideration before making suggestions to the diner.

According to Usable Healths data, when SmartMenu is implemented, on average, operators start instantly saving at least $500 a month due to decreased labor costs, and the average increase in check size is at least 15 percent.

Chan agrees, stating that SmartMenu has definitely decreased Tin Drum’s operating costs by cutting down on labor. And since customers enter their own orders, there is less chance for cashier error this improved accuracy makes for less waste.

SmartMenu also has increased revenues for Tin Drum. It raises the check average by making up-sell recommendations to customers on a consistent basis, Chain explains. It also cuts down on customer wait time, so the orders are coming into the kitchen faster.

Additionally, the system manages the redemption process, saving the operator valuable time.

We don’t have to accept coupons anymore. I don’t have to count them manually and track them myself, says Chan. The system does it for me.

SmartMenu as a marketing tool

SmartMenu logs a variety of data about customers including how long a person looks at a menu item and whether or not they order healthy options. This information comes in handy as a marketing tool for operators who want to target certain customers with specific offers.

The system lets operators configure deals and promotions themselves without paying an outside vendor, explains Chhabra. For example, if you see that your restaurant is empty at certain hours, you can notify your customers to come take advantage of a special during that particular time and increase your business.

Chan adds that SmartMenu has given him the flexibility to launch whatever kind of promotion or loyalty program he desires.

In the past, restaurants had to go to the expense of printing gift or loyalty cards and setting up a program. With the SmartMenu system, I log on to my account and set up special offers for my customers whenever I like. Then, all I have to do is post the offer on Tin Drum’s Facebook page to get the word out, he says. And all customers have to do to take advantage of the offer is log in when they come in to one of our restaurants.

Personal choice represents opportunity

Serving as a pilot chain for SmartMenu has been rewarding both for Tin Drum Asia Cafe and for Chan personally.

In a way, I feel like I’m sort of a partner to [Usable Health] in developing SmartMenu. I can offer them opinions and share real-time experiences, ideas and suggestions, Chan says. I think this is just the beginning of this kind of technology. The personal choice terminal presents a lot of opportunity for both restaurants and customers.

Tin Drum Asia Cafe has five metro Atlanta locations and one in Forsyth County and has begun franchising in the southeast. All locations will incorporate the SmartMenu terminals. For more information, visit www.tindrumcafe.net.

To learn more about Usable Health and SmartMenu technology and see customer and diner testimonials, visit www.usablehealth.com.

Share

Chef Guy Owen

Wednesday, November 30th, 2011

Chef and co-owner of The Blue Bicycle in Dawsonville

By Christy Simo

 

Guy Owens took a serpentine path to where he is now, as chef and co-owner of Dawsonville’s The Blue Bicycle with his wife, Kati. He started out as a heating and air conditioning unit designer for commercial properties, then decided to follow his passion and cook. After his first job at The Abbey in Atlanta, followed by more than 10 years working for Futren Corporation in private country club restaurants, the space for The Blue Bicycle became available. Tucked away behind the North Georgia Premium Outlets in Dawsonville, the restaurant opened in 2005.

Tell me a little bit about your restaurant, The Blue Bicycle.
It was a life-long dream to have my own place, like most chefs. This little place used to be an Italian restaurant, a mom-and-pop red sauce kind of place. They were retiring and were looking for someone to take it over, so we did. We call it a bistro. We started out with what we thought we wanted it to be, but pretty soon we found out that the customers wanted something else, and they’ve kind of dictated what we’ve become. We’ve evolved from doing real casual kind of food to a little more upscale. We don’t consider ourselves upscale. We consider ourselves comfortable food. But our clientele thinks of us as fine dining.

So tell me a little bit about yourself and your background before you opened the restaurant.
I spent about 10 years in my 20s and early 30s in an engineering business designing heating and air conditioning systems for commercial buildings. Cooking was more of a hobby, so it was a passion. It was what I loved to do. Somebody actually pointed it out to me one time, she was a grandmother. She said, “You know, God gave you a really good gift, and you’re not using it. You should really rethink what you’re doing.”

I thought about it for a little bit. Because I wasn’t what you would call passionate about designing heating and air conditioning units. It was just a job. So I took the plunge in the late 1980s and saved some money for about a year, then quit my job.

I went to work at The Abbey restaurant down in Atlanta for minimum wage. I got into the American Culinary Federation apprenticeship program, which I thought was a good way to get an education, because you learn so much on the job as opposed to going to culinary school and going into debt.

I was fortunate to have good mentors, and being a little older — I was in my 30s by the time I started this — I understood responsibility and being at work on time, and not staying out all night after work drinking. So I migrated to the top management pretty quickly.

Once I had gotten established as a sous chef and had a good reputation with some of the other chefs around town, it was pretty easy to find a good place to settle in.

So did you always know when you decided to go into the internship program that you wanted to have your own restaurant one day?
Yep. I knew that when I was 14 years old. I just didn’t pursue it at the time. I was kind of discouraged from it by my family. They said, “You won’t make any money doing that!” Because the idea then was you were a cook. The concept of executive chef was pretty far from most people’s minds. The only celebrity chefs in those days were Julia Child and Graham Kerr.

How would you describe your cooking style?
It’s Continental influence with a southern accent. We try to keep things simple. The ingredients list in many recipes, I like to keep to a minimum. I like to let the product speak for itself. I try to choose the highest quality I can get.

We try and shop local as much as we can, but we can’t ignore what our customers want. During the wintertime, I’m forced to buy tomatoes, lettuce, things like that, that I have to import from other parts of the country, because my customers demand it. They’re not satisfied eating canned green beans, even if I put them up myself during the summertime. But we still try to think locally first, then we stretch out from there.

After 5 years in business, we found somebody who can provide us with local, pasture-raised organic chickens. It’s not cheap chicken, but it’s good chicken. It’s a local farm – Joyful Noise Acres Farm. They’re out of Ball Ground, Ga. She delivers birds to us every Wednesday that were alive on Tuesday morning. That’s fresh.

What inspires you as a chef?
I like to eat, and I like to eat out. I like to see what other people are doing, and I like to be challenged.

What is the best advice or tip you ever received?
Probably local and fresh, and get the highest quality ingredients you can get — within your price range of course. I mean, the sky is not the limit. We have to be responsible to our community, and we have to fit into our community.

What is your dream splurge if you could have anything in your restaurant or kitchen?
I would gut my kitchen and I would put in all new sauté range, because we do a lot of sautéing and we only have six burners. And I would probably get an immersion circulator and vacuum seal and do a little bit of sous vide.

What’s the one item you must have in your kitchen?
Other than a sharp knife and a good pan? We work a lot on our Robot Coupe, and of course our KitchenAid mixer.

What’s the one thing you would ban from your kitchen if you could?
Anything I would ban is probably not here, because we’re a pretty small operation.

What is your favorite ingredient?
Probably pig. It’s so versatile. We’re doing osso buco right now but with pork instead of veal. We make terrines and charcuteries, things like that. I make fresh sausage every once in a while, but it’s not something that’s on the menu all the time.

What is your least favorite ingredient?
I’m not a big fan of offal, tripe and stuff like that. Duck liver and chicken liver, I like those. It’s one of those things I used to veer away from that I’ve come to appreciate. But I still can’t get into kidneys and tripe, hearts and lungs and brains. I won’t cook anything that I won’t eat.

What would you say is your favorite restaurant in Georgia outside of the ones you’ve worked at?
I really like Holeman & Finch. And Varasano’s Pizza – I really like what he does with pizza. It’s my passion at home. We make pizza almost every weekend. Chef Varasano has a link to his blog about dough making. I used to think I made pretty good pizza dough, but after following some of his advice and making some alterations, what I read on his blog improved my pizza 100%.

Who would you say is the most influential person to you in the restaurant world?
Probably Frank Stitt over in Birmingham. I haven’t met him, but I’ve dined in his restaurants on several occasions. It’s what I always wanted to do — to focus on regional food — and it’s kind of what I do here. I like the way he is able to elevate southern cuisine. He’s been doing it for so long, and he hasn’t missed a lick yet. His restaurants are really first class.

What would you say is your favorite thing about the restaurant industry overall?
The camaraderie. The teamwork. When I was 14 years old, my first job was working in a restaurant. I just had so much fun with the people that I worked with, and you spend so much time with them. So that’s probably the best part — the friendships that you make.

How is it different working at someone else’s restaurant as a chef vs. owning your own restaurant?
Well I’ve always been good about watching my boss’s nickels, but you watch them even closer when they’re your nickels.

I watch my nickels, but I also try to take care of my staff — pay everybody the best that we can, considering the business and all. I was fortunate when I was working for Futren Corporation that they taught me the business aspect of it. And that’s probably why we’re still in business today, because we’re not doing it strictly from the passion part of it, but we’re watching our dollars. It’s true what they say, that working for yourself is way different than working for somebody else. You resent that guy to some degree who’s got you working on Sunday because it’s Mother’s Day or Easter. Where now if I’m working on Mother’s Day or Easter, it’s my own choice.

What would you say is the most challenging part of being a chef/owner in the restaurant industry?
Staying afloat. Especially in the last year or so, it seems like every time I get an invoice from anybody, the cost of everything just keeps going up. But the pressure on us in the restaurant is to maintain our prices so that people still feel like they’re getting a bargain. And it’s getting harder and harder. We’ve already had to do a menu change and raise prices. And because we waited too long to raise prices, on several items we had to raise them dramatically.

What was the response from your diners when you had to do that?
We’ve had mixed things. Some people say, “Well it’s about time. We understand.” And other people are like, “You’re charging me $19 for this trout that I got two weeks ago for $16!” But prices keep going up. And there are costs built in that [trout] people don’t see. Insurance keeps going up. Every year my lease goes up 3 percent. The more people use credit cards, the more I have to pay the credit card companies.

What is your philosophy as a chef managing people?
Treat everybody with respect. Try not to order people around, but direct them and ask them politely. Use a lot of thank you’s and please’s. And then the golden rule — treat other people like I would want to be treated. Educate the younger people. I ask everybody who comes to work for me in the kitchen, what do you want to be one day? If it’s a line cook and they say, “I just see myself as always being a line cook,” well then, they’re out of the picture. But if someone says “I want to be a chef. I want to be running an operation one day.” Then that’s the one I want.

Education and respect, those are the biggest things in the kitchen. It keeps people motivated. I’ve been fortunate; I’ve had very little kitchen turnover, and I think it’s because I treat people with respect and I try to educate them. Hopefully when they do leave, they go on to something better. They’re not just going across the street because somebody’s going to pay them another 50 cents an hour more.

If you weren’t in the restaurant industry, what do you think you’d be doing?
Laying out on the beach, drinking margaritas (laughs). I really can’t see myself doing anything else at this point except for retiring.

If you could decide your last meal, what would it be?
Probably pizza. Like I said, it’s one of my passions. We don’t bake our own bread here — we don’t have the facilities for that — but I bake all our bread at home, and we make pizzas at home. So my last meal would probably be a fig and blue cheese pizza.

Share

Today’s Technology Rules Restaurant Marketing

Wednesday, November 30th, 2011

By Ellen Weaver Hartman, ARP, Fellow PRSA

It wasn’t so long ago that a restaurant’s success depended on good word of mouth and maybe – fingers crossed –a favorable review in the local newspaper.

Today, it’s all technology driven. Whether it’s Twitter, Facebook, emails, blogging or apps, technology is the name of the game and restaurants may, in fact, be the industry segment that is on the cutting-edge of marketing via technology.

Almost $800 million was spent on mobile marketing last year, up more than 160 percent from 2009, according to the media research firm BIA/ Kelsey. More than 100 billion text messages are received or sent each year, and the use of mobile coupons should reach 300 million globally by 2014, according to Juniper Research.

It has not gone unnoticed by restaurant owners that more than 34 million Americas get their dining and restaurant information from a mobile device. Marketing gurus know it’s the wave of the future. Many restaurants, particularly chains or multi-location stores, such as Domino’s Pizza and Starbucks, have their own apps. The W Atlanta Downtown’s Bar has its own app but also is devoting more time to geo-centric apps such as Gowalia that allow for an experiential interaction. Other use third-party vendors such as OpenTable.com and Snapfinger.com.

Today, smart restaurant operators use these apps and other technology to send daily reports about specials, run loyalty contests, allow customers to order, pay by phone, figure out how many calories a dish has, make reservations, view menus, offer feedback and even show maps for directions. And it’s a two-way street; restaurateurs use technology to manage previous and future reservations made by customers.

“If you think about it, a personal device, whether it’s an iPhone, an Android or other smartphones, is the one form of communication that people cling to 24/7,” says Pablo Henderson – W Atlanta Downtown’s Bar Happenings manager.  “We’re communicating with our customers or potential customers in real time. In addition, our relationship with our customers is strengthened because we give them access to something that not everyone has. It’s like belonging to an exclusive club.”

“So many more customers are tech savvy,” says Sari Bernstein, marketing director for Here To Serve Restaurants in Atlanta. “They receive newsletters via email, look for special offers via phone and mail. The money we used to spend on print advertising is going towards other ways to advertise these days with a better ROI.”

Each of the Here To Serve Restaunts, including Coast, Strip, Noche, and Aja, has its own Facebook and Twitter page. “It’s a great way for them to stay in front of their followers/friends with daily specials and events going on in the restaurants constantly,” she says. “Twitter is fantastic to get a message out real quick. If we decide at the last minute to run an offer in the restaurant, we don’t worry about putting together all the artwork to relay the message. We can just easily tweet about it and watch how quickly that message can virally spread.”

Wow Bao, a restaurant concept from Chicago-based Lettuce Entertain You Enterprises, offers a telling case study on how it connects with its customers in innovative ways. Wow Bao wanted to engage customers with a mobile offering while building brand awareness and loyalty (and increase revenues) through its social media efforts. To engage customers more fully, it partnered with Mocapay, a mobile consumer engagement platform, to offer its customers exclusive mobile offers and allow them to securely pay using their mobile phones.

Using Mocapay’s platform, Wow Bao started mobile marketing and issued mobile VIP comp cards to its customers. In addition Wow Bao sent out mobile reminders to customers who hadn’t redeemed their card or who still had a remaining balance.

In addition to the mobile comp card, Mocapay’s embedded mobile technology allows Wow Bao to create, monitor and measure campaigns in real-time. In return, it also provides valuable information including redemption rates and purchasing behavior that gives Wow Bao a better sense of its customer, allowing a more targeted and personal relationship with every interaction.

For Wow Bao, the use of integrated social media resulted in increased loyalty and revenue. Its VIP comp card has been extremely successful with a 24 percent redemption rate at the point-of-sale and a nearly $10.00 average ticket.

To promote their breakfast menu, Wow Bao ran a mobile promotion one day for three hours. Customers who were part of the mobile program were sent a mobile message to receive a free breakfast bao between 7 a.m. to 10 a.m. the next morning. The promotion saw an eight percent redemption rate, which is three to four times the average of direct mail coupon redemption, according to the Direct Marketing Association.

“We believe mobile is the next frontier for the restaurant industry and an amazing channel to directly connect with customers and build brand loyalty to increase store visits,” says Geoff Alexander, managing partner of Wow Bao. “We are able to take our mobile marketing strategy to the next level by incorporating secure, mobile payments while also reaching our customers in a personalized manner.”

“The restaurant business is the perfect industry to showcase the benefits of an end-to-end mobile marketing solution. People do not always have cash, but usually have their mobile handsets with them at all times,” says Doug Dwyre, president, Mocapay. “There is a shift in the marketplace towards the mobile channel as a viable way to establish customer loyalty and extend the value of a brand in real-time.”

Other restaurants are reaping the rewards with similar technology creativity.

Doc Chey’s Noodle House, which has three Atlanta locations, has active Facebook and Twitter pages, but it also uses technology to increase its operations and entice customers with a prize. Customers who show that they checked in for their reservation using Facebook or Foursquare get a raffle ticket to win an IPad2.

The marketing is both direct and subtle. By enticing customers with the chance of an iPad2, it is giving them an incentive to go to its Facebook page, where they can become more engaged. Checking in ahead of time, just like at an airport, allows diners to be seated promptly, which increases customer satisfaction. The iPad2, at this point, is almost beside the point.

Technology guru Jonathan Kaplan, who sold his company to Cisco Systems for more than $500 million, is starting a California-based restaurant chain called The Melt. Relying on location-based mobile technology, The Melt is using technology in all aspects of the business including ordering. When ordering, customers will receive a QR code that could be scanned at any restaurant, allowing the customers to pay through their phone, skip the line and get their food faster.

So where is technology going these days?

Henderson admits that restaurants are facing technology clutter. “Your message now needs to be a lot louder,” he says. “Being an early adopter of new technology was once enough to reach influencers, but now everybody is on Facebook, Youtube, using S.E.O., and the web has more clutter now. We are looking for new ways. Video, for instance, has become a big part of our story-telling process.”

“It’s really the beginning,” says Bernstein of Here to Serve. “People can use their phones for almost anything these days, and we are constantly looking at new technology to further our relationship with our customers and strengthen our brand.”

Still, Henderson yearns for the good old days. “Word-of-mouth marketing is still the best and oldest form of marketing and one that relies on simple principles such as quality, service and a great story,” he says. “Yes, automatic order takers may become a growing trend, but it won’t replace the role of a friendly cocktail waitress.”

Ellen Weaver Hartman is president and CEO of Hartman Public Relations, based in Atlanta. Hartman has more than 30 years of experience in building strategic communications campaigns for some of the world’s most well-known brands. In addition to consumer and business to business communications, she has expertise in corporate communications, social responsibility, media relations and crisis management. To contact Ellen Hartman, email ellen@hartmanpr.com

Share

Watershed to Open in Spring in the Brookwood

Wednesday, November 30th, 2011

Watershed restaurant, located for 13 year in a converted gas station in Decatur, is re-locating to The Brookwood, a mixed-use condominium community located on Peachtree Street in the historic Brookwood neighborhood. The Brookwood is Atlanta’s only LEED certified high-rise condominium community.

The move will enable owners Ross Jones, Indigo Girls’ Emily Saliers and Chef Joe Truex to grow the business with private dining, a patio and parking. They plan to maintain aspects of the Decatur Watershed, while updating it to match the new location.

The new location, set to open in Spring 2012, will seat 175. Truex plans to update Watershed’s Southern-inspired cuisine with flavors from the Georgia Coast to the Louisiana Bayou and everything in between including the diverse ethnic flavors found throughout the South. The restaurant will continue with the monthly wine club tastings and bring back Fried Chicken Night with a twist.

Truex took over as Watershed’s chef in 2010 with the departure of long-time chef Scott Peacock. A Louisiana native, Truex came to Watershed after closing his award-winning eatery, Repast. With a degree from the Culinary Institute of America his career has taken him from New Orleans to New York and Basel, Switzerland. He came to Atlanta as executive chef of the Swissôtel and later Château Élan Winery and Resort in Braselton, before opening Repast in 2005.

Share

Willy’s Mexicana Grill Opens First Florida Location

Wednesday, November 30th, 2011

Willy’s Mexicana Grill, the Atlanta-based fresh Mex restaurant, opened its first restaurant in Gainesville, Fla. this week.

The fast casual concept was started by Willy Bitter, an entrepreneur who fell in love with California-style burritos after living in San Francisco and visiting the Mission District in the 1990s. He brought the idea for a new style of Mexican restaurants back to Atlanta and opened his first Willy’s Mexicana Grill in 1995. Growing slowly and steadily, with 19 restaurants presently in the metro Atlanta area and Athens, Ga., Bitter is excited to expand out of state for the first time.

“Everyone who knows us knows that we have been in no hurry to expand because we want to make sure each and every location is the right fit,” Bitter said. “This Gainesville opportunity was too good to pass up with a perfect location on Archer Road and a strong management team that values our commitment to hiring the best people and delivering a great experience to our guests every time.”

The Gainesville Willy’s is run by Operating Partner Carl Hoover and Alex Gonzalez, who serves as director of operations. Both Hoover and Gonzalez have extensive experience in the restaurant industry. Hoover grew up in the business, helping his father with a family franchise operation that owns and operates Wendy’s and Hilton Hotels. Gonzalez has worked with Hoover for more than 10 years and recently obtained his law degree from the University of Florida.

A grand-opening celebration for the new Gainesville location is planned for early 2012.

Share

National BBQ Cup

Friday, November 18th, 2011

November 18–19 in Cumming, Georgia. For more information, visit National BBQ Cup.

Share

Local Three Wins GRACE Restaurateur of the Year

Monday, November 14th, 2011

Chris Hall, Todd Mussman and Ryan Turner of Local Three were presented with the Georgia Restaurant Association’s award for Restaurateur of the Year last night.

The three faced tough competition against fellow nominees Richard Blais of Trail Blais (Flip Burger and HD1) and Riccardo Ullio of U Restaurants (Sotto Sotto, Fritti, Escorpian).

Local Three is the second concept from Mussman and Turner who’s first restaurant together was aptly named Muss & Turner’s (see profile Muss & Turner’s).  Chris Hall joined the duo to open Local Three as executive chef.

The GRACE Awards are an annual event recognizing and paying tribute to leaders who have made outstanding contributions to Georgia’s restaurant industry.  The gala was held last night at the Loews Atlanta Hotel.

GRACE Awards were also presented to:

  • Ted Turner of Ted’s Montana Grill -  Lifetime Achievement
  • Richard Chey of HomeGrown Restaurant Concepts for Distinguished Service
  • Will Harris of White Oak Pastures for Innovator
  • Kathleen Ciaramello of Coca-Cola Refreshments for Industry Partner

View a list of all the 2011 GRACE AWARD Finalists.

Congratulations to all the winners an finalists!

 

 

 

 

 

 

Share

GRACE Awards Gala

Sunday, November 13th, 2011

November 13, 2011 at Loews Atlanta Hotel.  For more information, visit Georgia Restaurant Association.

Share

Thumbs Up to Franchise Throughout Southeast

Friday, November 11th, 2011

Having served breakfast to patrons for more than a decade, Thumbs Up diner plans to franchise the concept in the Southeast while remaining within the original parameters of a hometown, neighborhood diner atmosphere throughout its expansion. Thumbs Up currently has five locations in metro-Atlanta and is known for its homemade multi-grain biscuits and preserves, locally roasted and blended coffee and in-house smoked turkey, ham and chicken,

Each franchise will be individually owned and operated by a private franchise owner with the assistance of Thumbs Up founders Lou and Elizabeth Locricchio who oversee the brand management, including menu, design and overall message. With a franchising fee of $27,000, start-up costs will range from $150,000 to $400,000.

“As we expand in the Atlanta market we want to make it a point to remain as authentic and consistent with our locations as possible,” said Lou Locricchio, owner of Thumbs Up Diner. “It was our initial core values that created popularity with our regular diners and we maintain those exact values with each new location we open.”

Share

ACF Monthly Meeting

Monday, November 7th, 2011

November 7, 2011 at Performance Foodservice – Milton’s. For more information, visit ACF Atlanta.

Share
 
Switch to mobile version
Subscription Resources Advertising About Us Past Issues Contact F T L