Robby Kukler, Steve Simon and Kris Reinhard, the three partners behind Fifth Group Restaurants, will open a new seafood restaurant called Lure on Crescent Avenue in Midtown in early July of this year. The restaurant is housed in the space where Vickery’s Crescent Avenue Bar & Grill was formerly located.
Lure’s Midtown location holds a special place in the hearts of the restaurant’s partners. Fifth Group Restaurants’ history began in Midtown with the opening of South City Kitchen on Crescent Avenue 19 years ago, and the company will own the property where Lure stands. This restaurant opening signifies Fifth Group Restaurants’ successful expansion over the past two decades and the company’s commitment to Atlanta’s Midtown neighborhood.
“We have been talking about Lure for more than three years, and the basic idea of serving simple, high quality seafood dishes in a fun, uniquely designed atmosphere has been our inspiration from the start,†says Kukler.
David Bradley, currently the chef de cuisine at Ecco, will oversee the kitchen at Lure. Bradley has worked with Fifth Group Restaurants for 12 years and has been a part of the culinary team at Ecco since it first opened in 2006.
Lure’s menu will feature a variety of coastal cuisines from all over the world, including an extensive offering of oysters from many waters as well as other raw bar staples. The menu will also offer sharable items such as a house-smoked seafood “charcuterie†sampling, and entrees such as sautéed pompano with Silver Queen corn and curry and grilled whole Georgia trout with pickled ramp butter. On the more traditional side, guests can expect offerings such as Acadian redfish fried in sourdough batter with malt vinegar marinated cucumbers and Georgia shrimp broiled Scampi style with Sparkman’s cultured butter.
Fifth Group Restaurants Beverage Director Vajra Stratigos is constructing the beverage program for Lure, which will include an expansive list of both draft and bottled beers as well as a collection of interesting wines and innovative cocktails.
The building has undergone major renovations to the interior, exterior and patio, and the restaurant will have seating for 150 guests. Lure is located at 1106 Crescent Avenue NE in Midtown Atlanta and will be open for dinner daily first with lunch service added at a later date.
