Chef Jay Swift is the latest chef with plans to open a restaurant outside of the perimeter.
The new restaurant, called 
Noble Fin, will be the first new freestanding seafood restaurant since Peachtree Corners became a city. Swift says, “With Peachtree Corners being the newest city in Gwinnett County, I’m excited to be a part of the new development in the area and assist in the cities upcoming growth. I think a seafood restaurant is perfect for this area.”
Noble Fin will be a contemporary American and Mediterranean inspired restaurant focusing on seafood, steaks, hand cut pasta, signature cocktails, bottled and draft beer, fine wine and local vegetables. Menu items will include Chilled Maine Lobster Salad, Octopus Lasagna, Shrimp Dumplings, Domestic Lamb Chops, Red Snapper Veracruzana, and Prime Filet.
The restaurant is being designed by William Jay George of WJG Design and Architecture. The building is 5200 square feet and will seat 195 people in the dining room and 25 people in the bar area. There will be three dining rooms with the opportunity for private dining for groups between 25 and 50.
Swift opened his first restaurant, 4th and Swift in Atlanta’s Old Fourth Ward neighborhood, in 2008. His previous experience included chef of South City Kitchen. As a member of Georgia Organics and supporter of the local farmer’s markets, Swift remains actively engaged with Atlanta’s progressive culinary community. In 2012, he was named Restaurateur of the Year at the 6th Annual Georgia Restaurant Association (GRA) Crystal of Excellence Awards. In addition, Swift serves on the board of directors for the GRA. Swift also supports Share Our Strength’s campaign to end childhood hunger and the Atlanta chapter of Les Dames d’Escoffier through his ongoing participation in fundraising events for both organizations. He is a founding member of Staplehouse and supporter of The Giving Kitchen and has been honored with several invitations to cook at the renowned James Beard House in New York City and elsewhere.
