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Boohaker rejoins Barberitos as VP of Brand Development and Technology

After a 10-year hiatus, Mark Boohaker has rejoined the Barberitos family as Vice President of Brand Development and Technology. Boohaker’s main area of focus will be same-store sales. In addition, in order to better serve and connect the restaurant’s franchise community, he will also be working to integrate Barberitos’ online resources over a single platform.

Boohaker began his professional career in 2001 as a grill cook at the Barberitos in downtown Athens. In the years following, he was promoted multiple times and eventually helped establish the company’s operational and marketing standards. After seven years with Barberitos, Boohaker decided to pursue other opportunities in the restaurant industry, including with the RITA Restaurant Corp in Madison, GA, and with Your Pie Franchising in Athens, GA. Notably, Boohaker is credited with conceptualizing and rolling out the latter’s million-dollar store operational model.

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