The Honey Baked Ham Company announced its plans to launch a major remodeling program across its network of 435 retail stores. In addition to providing an updated look to HoneyBaked’s retail stores, the initiative also aims to provide an enhanced customer experience.
“After 62 great years, it was time for HoneyBaked to modernize itself to appeal to today’s consumers,” said JoAnn Herold, Chief Marketing Officer at The Honey Baked Ham Company. “This modernization started with an updated brand identity, manifesting itself across our website, advertising creative, merchandising, packaging, uniforms and now, our retail stores.”
The new retail store design is intended to reinforce HoneyBaked’s offering of ham, turkey, sides and lunch by aligning the stores with the attention to detail and handcrafted care that consumers often associate with their neighborhood butcher shop and deli. Many of the design attributes of the new stores will reinforce this connection.
Incorporated into the new design will be an extensive exterior remodel including new signage, relocated entrance doors, new building color and awnings featuring the new branded color palette and upgraded lighting and landscaping. Interior enhancements will feature a handcrafted look including wood tones and subway tile, updated signage, enhanced merchandising area, and the ability to increase or decrease seating based on peak traffic times.
Additionally, the store design will leverage technology and layout to improve the customer experience during seasonal times, something the brand made a focal point during planning. These features include a more efficient ordering process, ability to order online and pick-up in store, as well as a separate “pick-up” area for carry-out orders.
HoneyBaked’s first renovated store to feature the new design opened in Alpharetta on October 28, with a second planned soon thereafter in the Perimeter Center area of Atlanta, GA. HoneyBaked Ham plans to remodel 10-20 retail stores per year.
