Rita Patel, Brand Chief Marketing Officer for Arby’s.Arby’s, a part of Inspire Brands’ restaurant portfolio, has announced the appointment of Rita Patel as Brand Chief Marketing Officer (CMO). In her new role, Rita will oversee Arby’s brand strategy, menu, and culinary innovation, as well as advertising and integrated marketing communications. She will report directly to Arby’s Brand President, Jim Taylor.
In 2020, Patel joined Inspire Brands as the brand chief marketing officer for Buffalo Wild Wings. Under her leadership, the brand successfully launched new menu items like Boneless Bar Pizza, Bird Dawgs and Saucy Chicken.
Before joining Inspire Brands, Patel served as Vice President of Brand Management at Target, where she oversaw the launch of brands like Good & Gather and Everspring, built new capabilities for the organization, leveraged consumer insights, and cultivated a strong understanding of brand purpose. She also previously held roles at Beam Suntory, MillerCoors, and Wrigley.
