GoTo Foods CEO Jim Holthouser announced the name change at the company’s biennial brand franchisee conference.Focus Brands, the parent company of the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, McAlister’s Deli®, Moe’s Southwest Grill®, and Schlotzsky’s® brands, officially announced its new name: GoTo Foods.
The rebranding, announced at the company’s biennial brand franchisee conference by Chief Executive Officer Jim Holthouser, signals the company’s continued transformation into a platform company as it embraces its brands’ reputations as go-to choices in the restaurant industry, for franchisees and customers.
“To unlock future opportunities with brand franchisees, and ultimately consumers, it has become more important than ever to have a name that conveys and powers the strength, affection, and craveability of the seven iconic brands in our portfolio today,” GoTo Foods CEO Jim Holthouser said in a statement. “GoTo Foods represents a no-limits vision that is firmly rooted in reality as we embrace the power of our platform company and look to a future with endless possibilities.”
This news comes on the heels of a record development year globally with more than 1,150 signed franchise agreements and 398 store openings.
GoTo Foods looks to continue focusing on multi-unit growth, co-branding, and nontraditional development strategies moving forward, as the company ramped these strategies up in the past several years. Most recently, GoTo Foods’s Cinnabon partnered with Wendy’s for a Cinnabon pull-apart breakfast item and with Subway, which added Cinnabon churros to the menu.
