The Alpharetta-based Fresh Mex brand, Surcheros, has announced a franchise agreement with WilCo Fresh Mex, LLC, which will introduce Surcheros to Nashville, Tennessee. WilCo is planning to open the first of seven locations slated for the Tennessee area in October 2024.
“We have always had ambitious plans to expand in Tennessee, and securing this partnership agreement demonstrates the remarkable growth of our franchise system and the exceptional hospitality we provide in local communities,” said Luke Christian, Founder and CEO for Surcheros. “We continually seek passionate partners to bring our beloved brand to more communities and the team at WilCo fits the bill along with their extensive experience in the restaurant space and presence in Tennessee.”
Surcheros currently operates 30 restaurants, primarily in Georgia and Florida, and has sights on new markets across the Southeast, including South Carolina. The company plans to have 100 restaurants open within the next five years, seven of which will open in the Nashville area.
“Development has been very exciting for Surcheros, and this is only the beginning,” said Jake Philpotts, Vice President of Business Development and Franchise Relations for Surcheros. “Our first Tennessee restaurant will be in Tanger Outlets, providing excellent exposure to a diverse range of new customers. This deal signals the strength of our brand in a new state and ensures a promising and long-lasting relationship with our new partners.”
