The Georgia Restaurant Association’s 2024 Lifetime Achievement Award will be given to Alan and Cindy LeBlanc, founders of Brewed to Serve Restaurant Group. The couple owns and operates Max Lager’s Woodfired Grill & Brewery, Bold Monk Brewing Co. and White Oak Kitchen & Cocktails.
The LeBlancs opened their first restaurant—Max Lager’s Wood-Fired Grill & Brewery—in 1995, establishing what is currently the oldest brewpub in Georgia. Since then, they have transformed previously vacant spaces into vibrant places where hospitality thrives. Between their three restaurants and breweries, they have employed thousands of people.
“I cannot think of two more deserving individuals than Alan and Cindy LeBlanc,” states Stephanie Fischer, President/CEO of the GRA. “Most people don’t realize the role that they have played in collaborating with state and local leaders to advocate for Georgia’s restaurants. They also played a part in revitalizing downtown Atlanta as a dining destination. The Georgia Restaurant Association would not be where it is today without their unwavering support and dedication to hospitality.”
Alan has been in the restaurant business since he was a teenager, working as a cook in his parents’ inn in Maine. His love for hospitality led him to study at Cornell University’s renowned School of Hotel Administration. After spending some time in real estate, he returned to restaurants with new expertise. Cindy worked as a CFO for an international real estate development company before making the jump into entrepreneurship. Both were drawn to the industry because of their heart for service.
Their longevity can be attributed to their commitment to servant leadership and supporting people in need. The restaurants have participated in supporting numerous community causes like the Gateway Center, Open Hand Atlanta, Catholic World Missions and Compassion Kitchen.
The LeBlanc’s will be recognized and presented the Lifetime Achievement Award at the GRACE Gala that will take place at the Georgia Aquarium in Atlanta on December 9.



