Atlanta-based Fresh To Order (f2o), which began franchising in 2010, will open its first location in Knoxville, Tennessee. The fast-casual restaurant serves entrees, Panini sandwiches, soups and salads made-to-order in less than 10 minutes for around $10. The new restaurant will be located in the newly-developed University Commons retail development near the University of Tennessee campus.
Fresh To Order’s menu features chef-inspired appetizers, entrees and desserts at affordable prices. The menu includes healthier options and a broad selection of combinations including a crushed almond crusted tuna steak, brown sugar roasted pork loin with caramelized onion apricot chutney and ‘better for you’ black bean, bison and tuna burgers made in-house. Upon ordering, guests can watch as the kitchen crew fire up the grill and cook proteins like chicken, steak and fish. Salad dressings and soups are prepared from scratch twice-daily in-store.
The Knoxville restaurant is owned and operated by Fresh Concepts LLC, multi-unit foodservice operators with various real estate holdings in Knoxville.
Fresh To Order is a member of the National Restaurant Association’s Kids LiveWell program, designed to help parents make the healthful choice the easy choice for their children when dining out.
Fresh To Order’s recent openings include Decatur, Ga., Greenville, S.C. and units in non-traditional venues such as the CNN Center in Atlanta and in Concourse B at the Hartsfield-Jackson Atlanta International Airport. This is the third Tennessee location for Fresh To Order. The restaurant franchise already has one location in Chattanooga and plans to open 4-6 more restaurants in Nashville and Knoxville.
