The restaurant industry is notorious for slim profit margins. One idea for increasing revenue is by selling branded merchandise. These days it’s hard to find a restaurant or bar that isn’t selling something besides food and drinks, but does it make sense for every owner/operator? Consider the benefits. Merchandise not only provides brand exposure—it can be a low-cost way to … [Read more...] about Making Merch Matter: Should Your Restaurant Offer Branded Merchandise?
Featured Post - Profiles
Ela in Virginia-Highland Announces New Executive Chef
Gizzy Rawlins has been appointed executive chef of Ela Mediterranean Restaurant in Virginia-Highland. Raised in Decatur, Rawlins enrolled at Le Cordon Bleu in Atlanta in 2009, which led to her first kitchen role in a French bistro. She soon became the first female line cook at Rathbun’s, eventually rising to lead sauté and sous chef before helping open KR … [Read more...] about Ela in Virginia-Highland Announces New Executive Chef
Rising Stars 2025: Lorenzo Masini
General Manager, Buena Vida Tapas, Atlanta By Nancy Woods It’s not hard to see how Lorenzo Masini found his passion for hospitality and food. A native of Italy, he grew up in Rimini, an international tourist destination and seaside resort filled with hotels, restaurants, bars, and clubs. While his parent’s businesses – a bakery and a drycleaner – were connected to the … [Read more...] about Rising Stars 2025: Lorenzo Masini
Rising Stars 2025: Brian Seo
General Manager, Ruby Chow’s, Atlanta By Lara Creasy Brian Seo started out in hospitality, like many others, when a college friend was managing a restaurant and needed some help. “I had no idea that this part-time opportunity would evolve into a transformative and progressive career trajectory that would completely change my life,” he says. He started as host, then … [Read more...] about Rising Stars 2025: Brian Seo
Rising Stars 2025: Olivier Reedholm
Chef de Cuisine, Lure, Atlanta At the ripe old age of 27, Olivier Reedholm has already amassed an incredibly impressive resume. That’s because he got a head start. Like many chefs, Olivier’s early influences came from family. His Montreal-born mother baked custom cakes from their home and made “lots of home-cooked French meals – meals made with love,” as he puts it. … [Read more...] about Rising Stars 2025: Olivier Reedholm
