Tin Drum: The Value of the Personalized Ordering Experience By Helen K. Kelley Increased revenue. Decreased costs. Decreased customer wait time. Increased customer satisfaction. These are the results Tin Drum Asia Cafe achieved after implementing Usable Health's SmartMenu terminal. But there was one other benefit that Tin Drum owner Steven Chan found so intriguing that … [Read more...] about Technology promotes healthier bottom line, healthier customers
Technology
Today’s Technology Rules Restaurant Marketing
By Ellen Weaver Hartman, ARP, Fellow PRSA It wasn’t so long ago that a restaurant’s success depended on good word of mouth and maybe – fingers crossed –a favorable review in the local newspaper. Today, it’s all technology driven. Whether it’s Twitter, Facebook, emails, blogging or apps, technology is the name of the game and restaurants may, in fact, be the … [Read more...] about Today’s Technology Rules Restaurant Marketing
Today’s Technology Rules Restaurant Marketing
By Ellen Weaver Hartman, ARP, Fellow PRSA It wasn't so long ago that a restaurant's success depended on good word of mouth and maybe “fingers crossed" a favorable review in the local newspaper. Today, it's all technology driven. Whether it's Twitter, Facebook, emails, blogging or apps, technology is the name of the game and restaurants may, in fact, be the industry … [Read more...] about Today’s Technology Rules Restaurant Marketing
More Energy Saving Products
May/June 2009 When Chris and Michele Sedgwick reconcepted their Roswell restaurant to Bistro VG, the kitchen was also updated with several new pieces of commercial cooking equipment to save time and energy. One piece added was the electric RATIONALSelfCooking Center. Owner Chris says, "The combi oven gives my chef additional creativity with our new menu while producing a … [Read more...] about More Energy Saving Products
Equipment That Saves
May/June, 2009 By Joni House Coupe Large to Small Expenditures Bring Big Return on Investment in the Kitchen What's the catalyst for replacing old equipment? What finally pushes a chef over the edge and pries open the checkbook? For Chef Patrick Gebrayel, it was the water dripping on his head in the kitchen at Dunwoody Country Club. "I finally got tired … [Read more...] about Equipment That Saves
Using Technology to Increase Your Bottom Line
July/August 2008 By Margie Walker Successful restaurant operators understand the adage, "it's not what you make, it's what you keep that counts." Controlling costs and maintaining sales volume are essential. Fortunately, there are software tools available to help manage cost, generate more sales and increase revenues. Point of Sale (POS) technology applications … [Read more...] about Using Technology to Increase Your Bottom Line
Connecting with the Customer
Marketing With Technology May/June 2008 By Joye Hopkins For business owners, connecting to customers is a top priority. The ongoing evolution of internet technology makes it easier and cheaper for restaurateurs to reach their target customers. More and more owners and chefs are learning to put email marketing, the internet, customer databases, blogs and social media to … [Read more...] about Connecting with the Customer
Kitchen Equipment: Where Fun Meets Function
September 2007 By Robert J. Nebel When a shiny new industrial-strength stove, grill or cooler is wheeled into a kitchen, a feeling of exhilaration fills the air. But successful restaurateurs know that decisions about what and when to order new equipment are driven by business need, not to satisfy a desire for the latest playthings. The good news is that some of the most … [Read more...] about Kitchen Equipment: Where Fun Meets Function
