By Ellen Hartman Restaurants of all sizes – whether popular independents or large franchise systems – have long known the benefit of influencer marketing. In previous generations, this style of marketing was known as a celebrity endorsement and was either carefully crafted and paid for, or happenstance – a local or national celebrity frequented a restaurant and instantly … [Read more...] about 6 Steps to Creating Influence on Social Media
Technology
Get On Board the Restaurant Technology Train
By Charles Marvil In 2015, there was a 72.1 percent turnover rate. Sounds bad doesn’t it? And yet it is lower than pre-recession rates that, according to the 2015 NRA Forecast, averaged 80 percent. Compounding the turnover issue now is the fact that the labor pool of employees is shrinking and wage increases are becoming mandated around the country. Operators are going to … [Read more...] about Get On Board the Restaurant Technology Train
Restaurant Technology to the Rescue
By Kevin Hogencamp Penny pinching in the restaurant business is one thing. Freeing up 10 hours of your manager’s time each week to focus on what matters most – the food, menu and customers – is another. That’s what Chris Smith says a Georgia technology firm’s app for ordering, invoicing and inventory is doing for the Savannah business he co-owns, Zunzi’s TakeOut & … [Read more...] about Restaurant Technology to the Rescue
Preventing Cyber Intrusions
Data breaches can happen to anyone, from large multi-location restaurants to mom-and-pop spots, so protect yourself with these tips By Ellen Hartman The idea that cyber-thieves would target a Dairy Queen probably seemed laughable once. But that’s just what happened in 2014 when a malware called Backoff infected 395 Dairy Queen stores nationwide, along with more than 1,000 … [Read more...] about Preventing Cyber Intrusions
Ready to Book Your Ticket for Dinner?
By Charles Marvil High-end restaurants often face the dilemma of “no-shows” and have used several creative ways of preventing this from happening. Unfortunately, the methods used, requiring the guest to provide a credit card number in advance, calling the reservation the day before to confirm and emailing a confirmation have not prevented the customer from changing his or … [Read more...] about Ready to Book Your Ticket for Dinner?
