Edible Brands, the parent company of Edible Arrangements, Roti Modern Mediterranean, and Edibles.com has announced the appointment of Matthew Walls as President and Chief Stores Officer. A seasoned restaurant and franchising executive with extensive experience across operations, development, technology and general management, Walls will play a critical role in driving innovation, empowering franchisees and elevating all three of the brand’s core businesses.
Walls brings a people-first leadership approach rooted in years of experience across both global corporations and entrepreneurial franchise systems. His background spans a variety of disciplines, from logistics and business intelligence to domestic and international growth, equipping him with a broad, strategic lens for scaling complex businesses. Prior to joining Edible Brands, Walls held executive roles at major franchise brands, including Domino’s, CKE Restaurants and Caribou Coffee, where he earned a reputation for aligning cross-functional teams and relentlessly focusing on franchisee profitability.
As President and CSO, Walls will oversee the company’s day-to-day operations, development, and strategic initiatives across all brands. His early priorities include refining team structure, aligning leadership around a shared vision and placing an unwavering emphasis on franchisee performance. Walls believes profitability is the engine that powers everything else – when franchisees win, the brand wins.
Walls’ appointment comes as Edible Brands accelerates its efforts to rejuvenate legacy brands and introduce new growth vehicles across wellness, foodservice and retail, under the leadership of CEO Somia Farid Silber, who took the helm in 2024. Most recently, the company acquired Roti Modern Mediterranean, a fast-casual concept with strong consumer demand and national growth potential. Edible Brands aims to bring Roti to more communities and expand ways entrepreneurs can engage with the Edible Brands portfolio.
